Fresher UA

Ha Noi · 15 mil VND Gross

Responsibilities: - Execute and monitor daily UA campaigns on Meta Ads, Google Ads (UAC), and TikTok Ads under Senior guidance. - Otimizing CPI, CPA, install volume, and monitoring ad delivery for IAA app - Conduct creative testing (A/B testing ad formats, hooks, copy) and coordinate with Video/Creative designers. - Track attribution metrics daily via MMP (AppsFlyer/Singular) and internal sheets to eliminate data discrepancy. Experience Requirement: - 3 month – 1 year of experience in Mobile App UA (fresh graduates or candidates transitioning from E-com/POD/Facebook Ads with strong data mindset are welcome). - Foundation in Facebook Ads Manager, Google Ads, or TikTok Ads. - Basic understanding of mobile app metrics (CPI, CPM, CTR, Retention, eCPM, ROAS) Skills Requirement: - Basic knowledge of UA channels: Meta Ads, Google Ads, TikTok Ads, and ad networks such as AppLovin, Unity Ads, and Mintegral. - Understanding of CPI, CPA, CTR, CVR, Retention, and ROAS. - Basic understanding of tracking, attribution, and in-app events using AppsFlyer/Singular and Firebase/GA4. - Ability to evaluate ad creatives and suggest A/B testing ideas. Tool Stack: AppsFlyer, Singular, Firebase, Meta Ads Manager, Google Ads (UAC), TikTok Ads Manager, AdsPower, Google Sheets, Canva/CapCut (basic) KPIs: Maintain CPI/CPA within assigned targets under Senior guidance. Deliver assigned install volume within the approved budget. Complete at least 50 creative tests per days - Achieve assigned D0/D7 ROAS targets - Track D0/D7 cohort profit (cumulative revenue − UA spend) and meet assigned profit targets. - Identify and report campaigns with low ROAS or negative profit, and suggest timely adjustments

A role recruited by TechVibe, a technology recruitment company based in Ho Chi Minh City, Vietnam.

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