Middle UA

Ha Noi · 15-25 mil VND Gross

Responsibilities: - Execute ad campaigns by app, network, and geo. - Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate. - Analyze cohorts, track LTV to adjust business strategy. - Able to perform A/B testing for creatives, audiences, and campaign settings - Proactively test new audiences, expand ad networks. - Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase) Experience Requirement - 1 - 3 years of hands-on experience in Mobile App User Acquisition. - Experience in Subscription, IAP, or Freemium mobile products. - Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads. - Proven experience managing global performance campaigns. - Familiarity with AppsFlyer/Adjust and Firebase is preferred. - Strong learning ability and data-driven mindset Skills Requirement - Solid understanding of Subscription/IAP business models. - Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate - Ability to analyze cohorts, retention, LTV, and ROAS. - Strong knowledge of mobile attribution and MMP metrics. - Able to independently identify creative winners and optimization opportunities. - Basic understanding of P&L and UA budget optimization. Tool Stack: AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat KPIs: Optimize Spend Efficiency Maintain CPI within target thresholds Optimize Cost Per Trial and Cost Per Paid User Achieve D7/D30 ROAS targets Improve Trial-to-Paid Conversion Rate Increase Subscription Renewal Rate

A role recruited by TechVibe, a technology recruitment company based in Ho Chi Minh City, Vietnam.

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